What is leadership?
In this series of 19 short articles, StratPad’s founder discusses the fundamentals of starting and running a small business.
Today he talks about leadership:
Q: I’ve got my plan. Now, how do I convince other people to buy into it?
A: How do you get your team on side with your business plan? And why? There’s three reasons that I can think of off the top of my head. The first thing is, just include them in the preparation of your business plan. They probably know more about certain areas of your business than you do, so use that rich resource to understand your customers better and your competitive landscape better.
The second thing is that you can create metrics that help every individual in your company understand clearly how their contribution and their day-to-day activity will help the company succeed. So it’s really important for every individual to understand, “Yeah, I’m doing this,” and that is going to help the company succeed in this particular way.
The third thing that you can do as the leader of the organization, is boil down the three or six or twelve month goal that you’ve got in mind. Boil that down into a one or two sentence statement that you can just repeat over and over and over again for the next three to six months. You repeat it to all of your staff to remind them of what’s really, really important.
If you can do that, you’ve got the basics of leadership: include your team, show them how they will positively affect your plan, and boil your plan down into a short statement that you can use.