Very Short List of Business Planning Tips

In this season of lists I want to add my Very Short List of Business Planning Tips. Here it is in its entirety:

1. Stop planning and think.

At least for a little while.

Business planning has changed radically in the last 10 years. It’s no longer sufficient to add 10% to last year’s plan. It’s no longer enough to put together a plan just to raise money.

Business planning – and business plans – must strengthen the business. Which means thinking through these key strategic questions:

1. What makes you unique?

2. How will you defend that uniqueness?

3. How will you turn it to your advantage?

These questions, thoughtfully answered, are the source of your business’s success. They’ll inform your product development, your marketing messages, your hiring policies and, in fact, every aspect of your business.

Done thinking? Okay, NOW you can get back to your planning.