Reduce Your Business Planning Stress


I always find the start of my annual business planning process stressful and this year is no exception. So much has happened in the past year, so many potential opportunities have arisen: it’s difficult to absorb it all, never mind creating a correct path for the coming year.

I always find it helpful to get back to the fundamentals of why I started the business. I ask myself these questions:

Why did I create the company in the first place? What did I hope to achieve?

Who is our customer? What is it that they need? In what ways do we help them?

Staying faithful to these answers helps me prioritize my options.

I also remind myself that Rome wasn’t built in a day. Today’s business world seems to move at breakneck speed. It’s very easy to overreach, to plan to do more things than are practically possible and, in so doing, “ride madly off in all directions.” Good businesses are built one step at a time with a constant focus on fundamentals. Far better to do fewer things well than many things poorly.

By reminding myself of these things, a clearer picture of the coming year always emerges and my planning process gets easier and less stressful.

A personal note: Many thanks for being part of the StratPad journey in 2012. It’s been one heck of an adventure that has totally energized me. I’m excitedly looking forward to the New Year and can’t wait for the holidays to be over. I hope that you are equally enthusiastic about 2013 and I wish you and your venture all the very best.

Next: If you’re a B2B, you need to think about your customer’s customer.