Hug an Entrepreneur This Week

Hug an Entrepreneur This Week

It's Small Business Week in Canada!!* I was looking for some inspiration at my local bookstore this weekend and found these two books side-by-side. They define entrepreneurship beautifully, don't you think? They contrast the idealism of entrepreneurs (Anything is possible)…

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The 5 W’s of great campaigns

The 5 W’s of great campaigns

My friend Tracy is a marketing strategist. She tells me that potential clients regularly ask her firm to develop a marketing campaign without first considering strategy: "We sell blue widgets," they say. "Create a campaign that helps us sell more…

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