Enterprise Social Networks, Part 2 of 3: Solving Email Issues

Enterprise Social Networks, Part 2 of 3: Solving Email Issues

Are there any potential solutions to the email problem? An enterprise social network (ESN) is kind of like Facebook with security. With Facebook, you build a community of friends, post a comment or a picture, and all your friends can see it and comment on it. All your friends are now part of a discussion that started with your original post. An enterprise social network works the same except...
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Enterprise Social Networks Part 1 of 3: The Problem with Email

Enterprise Social Networks Part 1 of 3: The Problem with Email

I’m so used to using email to manage a project that I forget how inefficient and insufficient it is for so many things. Loughborough University’s Dr. Tom Jackson suggests that email inefficiency could cost as much as £10,000 per employee per year. That’s US$16,000. Per employee. Per year. You’ll probably recognize these problems: - Messages aren’t consistently...
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The Single Sentence Strategy Statement

Like any message, your corporate strategy is most effectively communicated when it’s short. Easy to say, easy to hear, easy to understand. As I said yesterday, strategy distilled to a single sentence makes a lot of sense. Here’s an example of a one-sentence strategy statement: Acme Corporation will add 35,000 net new customers by December 31, 2014 by offering premium, web-based, price...
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Short Strategy Statements are Powerful

Yesterday’s blog ended by defining strategy as “A beacon that specifies a goal, a time frame for achieving that goal, the context in which the the goal will be reached, and the company’s unique approach that guarantees its success.” Let’s dissect this further. First, note that the word “goal” is singular. Strategy is designed to focus the entire...
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Business strategy defined

Previous posts discussed why short and sweet is better than long and boring in a business plan. But that’s not enough. A business plan needs to encapsulate the business’s strategy; it needs to be a strategic business plan. That being said, I believe the word “strategy” is over-used and its meaning has become diluted. It is often used synonymously – and mistakenly – with the...
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The living business plan

The living business plan

Too often a business plan is created as a one-off document to raise money from a bank or investor. Unlock a business plan’s full power by making it part of this complete planning cycle: Think. Plan. Manage. Repeat. Think: As we’ve discussed in a previous blog, all business owners and executives need to continually ask themselves, “What makes our business unique? How will we...
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