Enterprise Social Networks, Part 3 of 3: Embedded, Invisible

Enterprise Social Networks, Part 3 of 3: Embedded, Invisible

By now I’m sure I’ve convinced you that there are significant benefits to enterprise social networks. However, it still takes an effort to learn and break old email-centric habits. Unless it’s embedded inside the product that you’re already using. Microsoft knows this. They intend to integrate their products directly with Yammer. Imagine working on a Word document,...
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RIM: Dead Man Walking

When RIM’s new CEO, Thorsten Heins, was hired in January 2012 I wrote critically of his early comments which focused on tactics and not strategy. Even though RIM’s share price had, at that time, fallen sharply to $16.40 I warned that the lack of a clear corporate strategy would cause the shares to fall even further. It’s now almost a half year later. RIM still has no...
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A brand is a fragile thing (part 2)

We love Apple. Really we do. But sometimes we don’t like them very much. Apple provides a high-quality App Store experience to the buying public. One of the ways they do this is by manually reviewing each app that a developer submits. They also manually review each update that a developer submits. This is an unusual situation for software companies. We are used to being able to deliver...
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A brand is a fragile thing (part 1)

It’s simple: the value of a corporate brand is based on the sum of the experiences that customers have with that company. Lots of great experiences equals a great brand. But a brand is a fragile thing and needs to be monitored, nurtured and protected. It only takes a few poor experiences to undermine the brand’s value. Case in point: my partner and I love Tim Horton’s (a...
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Monitoring progress is key to success

Monitoring progress is key to success

“There’s many a slip twixt the cup and the lip.” You’ve hatched a great idea, created a beautiful strategic business plan and assembled a fantastic team. Now all you have to do is execute. How tough can it be? Experienced business people will tell you that execution is the hardest part of business success. How to make it easier? Two steps: 1. Ensure that your plan...
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Non-Strategic CEOs Weaken Businesses

Non-Strategic CEOs Weaken Businesses

Two articles this morning underscore my very strongly held belief that strategy is the most powerful management tool there is. The justaposition of these two articles infers that non-strategic CEOs weaken or even destroy their businesses. The first article is from HBR, “Strategic Insight is Not on the CEO Radar“. It tells us that for most of a number of recently surveyed CEOs,...
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